Are TV Ads Personalized? The Evolution of Television Advertising
Remember watching Saturday morning cartoons or a prime-time drama decades ago? Every single person across the country watching that exact broadcast saw the exact same commercial breaks. If a detergent brand bought a spot during a popular sitcom, a teenager, a retired couple, and a college student all stared at the same washing powder pitch.
Today, that mass-broadcast model is rapidly fading. If you have ever experienced an uncanny sense of déjà vu—wondering if your television is somehow reading your mind because an ad for a product you just Googled popped up during a streaming break—you are not imagining things.
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