The Ultimate Guide to LinkedIn Post Image Sizes: Stop Getting Cropped Out
You spend hours crafting the perfect LinkedIn post. The hook is sharp, the insights are actionable, and the call-to-action is airtight. You attach a stunning graphic, hit publish, and walk away feeling triumphant.
Then you check the post on your phone.
Your headline is sliced in half, your company logo is tucked awkwardly under a UI element, and the subject of your photo has mysteriously lost the top half of their head.
Nothing kills the professionalism of a brand faster than a poorly formatted, awkwardly cropped image. On a professional network where perception equals credibility, image dimensions matter. This complete guide breaks down the exact LinkedIn post image sizes you need to know to ensure your content always looks crisp, intentional, and engaging.
Why LinkedIn Image Sizes Matter (More Than You Think)
LinkedIn isn’t just a resume repository anymore; it’s a high-stakes publishing platform and social network. When you optimize your image dimensions, you unlock several distinct advantages:
- Real Estate Domination: Taller or square images take up more pixels on a user’s mobile feed, effectively forcing competitors’ posts out of view while a user engages with your content.
- Zero Auto-Crop Surprises: When you upload an image with the wrong aspect ratio, LinkedIn steps in and crops it automatically. Algorithms rarely guess your artistic intentions, usually resulting in severed text and awkward framing.
- Professional Polish: Crisp resolution signals attention to detail. Blurry, pixelated images stretched to fit standard containers immediately tell readers you rushed the job.
The Core Feed Formats: Choosing Your Weapon
Depending on the type of visual asset you are sharing, you should design using one of three standard feed layouts.
1. Square Posts (The Safe & Reliable Choice)
- Dimensions: $1080 times 1080$ pixels
- Aspect Ratio: $1:1$
- Best For: Quote cards, standard product announcements, and multi-purpose graphics that you also plan to share on Instagram or Facebook.
- The Verdict: Square is the ultimate “no-regrets” format. It renders predictably across both desktop and mobile applications without getting chopped up.
2. Portrait / Vertical Posts (The Engagement Powerhouse)
- Dimensions: $1080 times 1350$ pixels
- Aspect Ratio: $4:5$
- Best For: Infographics, step-by-step breakdowns, data visualizers, and heavy text-based graphics.
- The Verdict: Because over half of all LinkedIn traffic originates on mobile devices, the vertical format rules supreme. A $4:5$ ratio maximizes vertical screen space on phones, drawing longer dwell times and driving noticeably higher engagement rates.
3. Landscape Posts (The Link Preview Standard)
- Dimensions: $1200 times 627$ pixels (or $1200 times 628$)
- Aspect Ratio: $1.91:1$
- Best For: External link previews (blog posts, news articles, website landing pages).
- The Verdict: While great for horizontal photography or sharing a URL, landscape posts leave a lot of empty, dead space on mobile phone screens. Reserve this format primarily for link-sharing where automated Open Graph previews pull the image.
Quick Reference: LinkedIn Image Cheat Sheet
To keep your design workflow seamless, bookmark these target dimensions for every corner of LinkedIn:
| Content Type | Recommended Dimensions (Pixels) | Aspect Ratio | Max File Size |
| :— | :— | :— | :— |
| Square Feed Post | $1080 times 1080$ | $1:1$ | 5 MB |
| Portrait Feed Post | $1080 times 1350$ | $4:5$ | 5 MB |
| Landscape / Link Preview | $1200 text{ x } 627$ | $1.91:1$ | 5 MB |
| Carousel / Document PDF | $1080 times 1080$ (or $1080 times 1350$) | $1:1$ or $4:5$ | 100 MB total |
| Personal Profile Photo | $400 times 400$ (minimum) | $1:1$ (Circle crop) | 8 MB |
| Personal Cover Banner | $1584 times 396$ | $4:1$ | 8 MB |
| Company Logo | $400 times 400$ | $1:1$ | 4 MB |
| Company Cover Banner | $1128 times 191$ | $approx 6:1$ | 4 MB |
Pro Tips for Flawless Execution
- Mind the Safe Zones: When designing vertical or square graphics with text overlays, never push your words right to the edge. Leave a generous padding margin (at least 50 to 80 pixels) on all four sides. Different mobile operating systems can sometimes clip tiny fractions of an image’s perimeter.
- Choose the Right File Format: Use JPEG for photographs and complex, multi-colored images to keep file sizes manageable. Opt for PNG when your graphic contains crisp text, high-contrast flat shapes, or transparent vectors.
- Double-Check Profile Overlaps: If you are designing a personal cover banner ($1584 times 396$ pixels), remember that your circular profile picture overlays the bottom-left corner on desktop (and shifts toward the center on smaller mobile views). Keep your focal points, names, and logos shifted safely to the right side of the banner.
By locking in these exact dimensions before you start building in Canva, Figma, or Photoshop, you protect your content from awkward automated cropping and put your best foot forward in the professional feed.
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